Large Graphics: Design Innovation for Oversized Spaces

"Large Graphics is a reference guide and a book for designing on a grand scale. See how expert designers effectively fill oversized spaces with graphics and copy that deliver a finely tuned message - sometimes when seconds count. Billboards must communicate instantly to motorists speeding down the highway. Trade show and retail signage must rise above the crowds of competition in exhibition halls and shopping malls." "What is the secret to designing successful large graphics? When you're facing an immense blank canvas, it can be more than a little intimidating. Exactly what do you fill it with?" "This collection of projects provides some answers. When you're searching for that big idea, Large Graphics is a book you'll refer to time and again."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved