Business

Asset Management: Tools and Strategies is the essential reference tool for the finance analyst or investor. This book will help you gain the edge in asset management.

The way people buy has changed completely: thanks to blogs and review sites, we don't have to rely on what a company says about its products and services; we can make up our own minds, but many businesses are in denial about it. Crowd Surfing explains what marketers and advertisers need to do to communicate with today's savvier consumers.

Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies.

The Pocket Dictionary of Business is designed for the business professional, who needs quick concise definitions fast. With over 5,000 terms packed into 224 pages this is an essential business reference, enabling you to be up-to-date on the latest business terminology.

By the close of the last millennium Dorling Kindersley had become one of the most recognisable brands in publishing. Then a series of catastrophic printing decisions brought the company to its knees, and ultimately into the arms of Pearson. The author is uniquely positioned to tell the story of DK's rise and fall.

Founded in 1976 by Olivier Baussan, the world-renowned fragrance company L'Occitane (which means "a woman of Provence" in Old French) was inspired by the essences of lavender and honeysuckle, rosemary, sage, and thyme indigenous to his childhood home in the south of France.

Unevenly distributed resources and rising costs have become enduring problems in the American health care system. Health care is more expensive in the United States than in other wealthy nations, and access varies significantly across space and social classes. James A. Schafer Jr. shows that these problems ...

From its humble beginnings as a fur-trading outpost, Chicago has become one of the foremost centers of world finance and trade. Beginning with an overview of the city's commercial development, this book considers how key industries shaped - and were shaped by - both the local and global economies.

Turn your book into a bestseller! This book explains how to publish an ebook yourself, upload it for sale on Amazon and market it quickly and inexpensively.

Over 100 ideas for before you leave, while you're gone, and when you come home... Does business travel force you to leave your children for days or even weeks at a time? Now, author Dan Verdick gives you a wealth of easy ideas, tips, tricks, and games to stay involved in your children's lives despite ...

Cyber Risks for Business Professionals: A Management Guide is a general guide to the origins of cyber risks and to developing suitable strategies for their management. It provides a breakdown of the main risks involved and shows you how to manage them. Covering the relevant legislation on information ...

A guide to testing a wide range of banking applications. Of interest to security professionals, software developers and QA professionals who work with banking applications, it shares the authors' experiences of using a structured approach to security testing, looks at the checklist used for testing, and discusses different banking applications.

This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents ...

The multidisciplinary author team on Fresh Thoughts in Sustainable Leadership provocatively cover diverse topics related to establishing sustainable leadership in different national and industry settings. The contributions are based on current research into sustainable leadership presented at symposia run by the Institute for Sustainable Leadership.

Verbal bullying in organizations and schools is very much in the headlines today. But it is not only verbal bullying that creates hard conflict in organizations - undermining and physical violence do as well. Hard conflict costs organizations far too much money. As an organization development specialist ...

Whether you are an in-house practitioner or a consultant working for clients, this book contains practical advice and suggestions, as well as useful checklists and ideas for improving the way public relations practitioners work. It is suitable for those involved in the public relations function of various organisations.

This groundbreaking book launches a passionate crusade for 'rational marketing' - based on facts and data, rather than guesswork, traditions and raindancing.

A practical guide packed with examples of organizations that have successfully tapped into the hidden talents of their workforce. Managers will learn to recognize and mine some key, fundamental leadership traits that are essential for a competitive business.

30 Key Questions that Unlock Management is not designed to be read from cover to cover; rather, it is a manual that provides the answers to your particular problems. It is a direct response to real questions posed by real people doing real jobs. Each section contains practical advice and immediate steps you can take to deal with the issue at hand.

Selection Management for Systems and Services offers a simplified, tried and tested process based on a standard set of steps. It helps the reader to reduce the time spent on the selection process and increases the chances of making a successful selection.