In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, ...
Few of us are natural salespeople, and many small business owners struggle with the process. Strong selling skills are essential if you are to make your company a success, however, and this practical book offers advice and techniques to help you overcome your inhibitions, understand sales are made, and close a deal successfully.
Your relationship with your customers is probably one of the most important you'll ever have. No business can survive without them, but reaching customers in the first place is a big challenge for small companies.
