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Author: Jean Leon Beauvois, R V JOULECondition: NewFormat: HardbackPages: 250Publisher: Taylor & Francis LtdYear: 1996ISBN: 9780748404728
This text provides an account of dissonance theory and reduction. It studies the evolution of cognitive dissonance theory, providing a review and a new interpretation of Festinger's original theory - the "radical conception". The authors present research arising from this new interpretation, adding to Festinger's theory by emphasizing the importance of the status of behaviour. Their research and evidence is intended to strengthen and clarify Festinger's original and innovative arguments.
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Descriptive inquiries on crowdfunding are multiplying but it remains a fuzzy subject for research and reflexivity. This book gathers the best recent research outcomes on the managerial and social impact of this new practice.