The Flyaway Alphabet

The Flyaway Alphabet

Mary Murphy
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List Price:  £9.99
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Author:  Mary Murphy
Condition:  New
Format:  Hardback
Pages:  32
Publisher:  Egmont UK Ltd
Year:  2003
ISBN:  9781405201674

This is CEO Louis V. Gerstner Jr's memoir about the turnaround of IBM and his transformation of the company into the industry leader of the computer age. When Gerstner became CEO of IBM in 1993, shares were in freefall and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age.

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