Consumers are using technology to grab power from companies, the media, and the government. This book outlines how institutions can survive and win in this chaotic world, and lays out the revised rules of engagement. It includes recommendations to help brand builders manage the complexity of social interaction in a digital age.
The Internet allows businesses of all sizes to promote their products cheaply and effectively. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, before taking readers through the process step by step.
The mass arrival of broadband has caused a revolution on the Internet. The major activity online is the downloading of music and video files. But where can all this be found? Is it safe to download? And what about the legal issues? These are questions which this book answers.
