Consumers are using technology to grab power from companies, the media, and the government. This book outlines how institutions can survive and win in this chaotic world, and lays out the revised rules of engagement. It includes recommendations to help brand builders manage the complexity of social interaction in a digital age.
In this book you will find 52 tips explaining what you should do, when you should do it and some help getting you there. Some great tips are: use social media to promote your book; share your book and always have it on hand; get those reviews!
This user-friendly workbook is a gold mine of instruction and inspiration for new business owners or anyone who wants to jump-start their marketing plan.
