How To Manage Your Global Reputation

How To Manage Your Global Reputation

Morley, Michael.
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Author:  Morley, Michael.
Condition:  New
Format:  Paperback
Pages:  228
Publisher:  NYU Press
Year:  2002
ISBN:  9780814756799

In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company.

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