Youth and Consumption

Youth and Consumption

Chan
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Author:  Chan
Condition:  New
Format:  Paperback
Pages:  337
Publisher:  City University of Hong Kong Press
Year:  2010
ISBN:  9789629371524

This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。

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