Sue Richardson, shows you how to use your expertise, knowledge and experience to become a published authority in your field and gain the visibility you and your business needs.
Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
Three characteristics differentiate globalizing from simple international expansion. First, globalization implies a redefinition of customer value; second, it is an entrepreneurial process; and third, speed plays an essential role. This book focuses on how globalizing is realized over time, in companies that start from a narrow geographic base.