Consumers are using technology to grab power from companies, the media, and the government. This book outlines how institutions can survive and win in this chaotic world, and lays out the revised rules of engagement. It includes recommendations to help brand builders manage the complexity of social interaction in a digital age.
Dynamics of International Business: Asia-Pacific Business Cases brings the challenges of the contemporary international business environment into the classroom. The cases draw on a diverse range of businesses and industries, illustrate fundamental themes and concerns within global business, span many countries across the Asia-Pacific region and include discussion questions.
