Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu
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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.
The commercialisation of science and technology enabled innovation is a serious topic of interest for a wide range of global audiences who share one common objective: to understand how science and technology based ideas can be turned into commercial value more effectively. Despite the vast number of ...
Access to Knowledge in Brazil addresses the issues currently facing intellectual property and innovation in the context of developing countries. This book explores how copyrights and patents have influenced the rapidly growing economy of Brazil. This volume contains grassroots perspective sand new research, which is not available anywhere else.