Counter Strategies in Global Markets

Counter Strategies in Global Markets

Our Price:  £37.99

Availability:  

  

In stock

Condition:  New
Format:  Hardback
Pages:  171
Publisher:  Palgrave Macmillan
Year:  2011
ISBN:  9780230301313

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

You may also like
Social Media for Writers: Marketing Strategies for Building Your Audience and Selling Books
Tee Morris, Pip Ballantine
Condition: New
£11.99   £5.99

Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, ...


Flash Crash: A Trading Savant, a Global Manhunt and the Most Mysterious Market Crash in History
Liam Vaughan
Condition: New
£9.99   £3.99

'Not just a readable, pacey account of an extraordinary individual and his quixotic quest ... but also a troubling expose of the fragility of our entire financial system ... I loved it'

Oliver Bullough, author of Moneyland


Shifting commodity markets in a globalized world
International Monetary Fund
Condition: New
£13.99

A survey of the complex and intertwined set of forces behind the various commodity markets and the interplay between these markets and the global economy. Summarizes a rich set of facts combined with in-depth analyses distillated in a nontechnical manner. Includes discussion of structural trends behind ...