Public Relations for Marketing Professionals

Public Relations for Marketing Professionals

Roger Haywood
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Author:  Roger Haywood
Condition:  New
Format:  Paperback
Pages:  240
Publisher:  Palgrave Macmillan
Year:  1997
ISBN:  9780333684771

Public relations can make or break a company. A well-planned campaign can multiply marketing effectiveness, whilst badly managed public relations can destroy products...or even close companies! An experienced professional in the field of business communications, Roger Haywood shows how to improve marketing effectiveness through good public relations. Eminently practical, it provides numerous checklists and countless business examples - a 'must-read' book for any professional or student of marketing or public relations.

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